SEO
Do-It-Yourself SEO: A Beginner's Checklist
There have always been do-it-yourselfers succeeding at web promotion and
search engine optimization. In fact, many of the established businesses
offering web services today came from humble beginnings, perhaps nothing more
than a college student with a laptop, an internet connection, and too much free
time. The Web evolves as the result of the innovation and experimentation of
individuals. The sharing of knowledge. The do-it-yourself attitude.
As text link brokers and mass link
networking decrease in value and use
in social media increases, it becomes more important for companies to have an
internal approach and awareness of search engine marketing. Don't get me wrong;
outsourcing to SEO firms is still a smart option. That said, making the most
out of Web 2.0 usually requires some level of cooperation between SEO firm and
site owner. You don't need to be an expert to know the basics of good SEO
practices, and that added knowledge will be a great advantage whether you're
working along side an SEO team, or promoting your own site in your spare time.
So if you're on a "need to know"
basis with SEO, the following points should illustrate what an overall plan
should include:
1. Create Search Engine-Friendly Content
Unique web content is your most valuable
asset, and ensuring search engines can read it is crucial. Text embedded in
images or Flash cannot be read, so make sure you use important keywords,
headings, and hyperlinks in plain text form. Instead of using images as
navigation links, CSS (Cascading Style Sheets) makes it easy to format those
links to look more like 'buttons', thus creating powerful anchor text as well
as making it visually appealing. Use heading tags properly and don't try to
hide keywords or text by making it the same color as the page background or
shrinking it so it can't be seen. Make sure the keywords you wish to rank high
for are used frequently in the page copy but within reason.
Now that you've created good content, is it
actually being crawled? Copy and paste a page's URL into a search engine to see
if it has been indexed. If you've just created the page, it may take a few days
to show up. Aside from age, many factors can lead to web pages not being
indexed by search engines, such as duplicate content (ie. a printer-friendly
version of a page might be indexed and the normal version not, or vice versa);
links generated by JavaScript instead of HTML; poor site architecture (ie.
using too many sub-directories); lengthy, dynamically generated URLs using
special characters; and orphaned pages.
2. Choose Your Keywords Wisely
One of the first steps of SEO, this one needs
to be done properly the first time or all your future efforts and promotion
could end up being wasted. Start by writing down general terms that describe
your products, services or web content. Use keyword research services to
investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the
Google AdWords suggestion tool are good starting points. The goal is to find
those niche phrases that your target market uses to find sites just like yours
and optimize your site for them. If the phrases do not get enough use by
searchers, your profits from ranking for them will be low. At the same time,
stay away from general terms that are tougher to rank for (ie. like
"art", "computers", "business", etc.) as a great
portion of the traffic will be irrelevant and you'll break the bank attaining
such competitive phrases.
3. Get Others to Link to Your Site
In theory there are countless ways, some
traditional and some quite innovative, to get other web sites to link to yours.
In practice, it can be easier said than done. Google defines a link as it
pertains to rankings and SEO as a "vote" from one site to another.
The more quality votes your site receives, the greater chance you have of
rankings well. If a well established site links to yours, that link carries
more weight than one would from a mom & pop shop or less reputable page.
If your site has useful content and is doing
something unique, you're already ahead of much of the competition. People need
a reason to link to your site, as very few will do it out of the goodness of
their heart. Trading links can work, but link exchange networks have decreased
in value and won't be of much use in competitive fields. Buying links, if you haven't heard, is a big Google no-no.
While entire articles could be written on this topic, here are a few popular
methods of acquiring incoming links:
- issuing company press releases with a link
back to your site
- submitting to reputable business directories such as Yahoo! and Business.com
- be active on related blogs by commenting and exchanging ideas
- if you have clients with web sites, ask if they would mind adding your link
in a "partners" section
- participate in relevant forums and discussion boards with a link in your
signature
- write and submit original articles to web publications in your field with a
link in your bio
- get involved in social media and bookmarking
4. Join the Social Media Revolution
The collaboration between Internet users and
the development of online communities is at an all-time high. Social bookmarking
sites such as Del.icio.us, StumbleUpon, Furl, Reddit, and Technorati offer
users a way to store their favorite pages and media online, and share it with
others. These services also provide a way to promote your own content or create
a buzz over a product or service. Creating a Myspace page or Squidoo
"lens" is also a way to network and share information.
However, if your goal is to generate sales
then you must offer something without the promotional hype. The reality of
social media is that popularity is based almost entirely on public interest. If
your information or media isn't unique or of interest to anyone, you cannot
force success using social media communities.
The key to using social media and bookmarking
sites to your advantage is to not be shy. Network with other users, bookmark
and share useful content, create eye-catching titles for your entries, and tell
your friends and co-workers to vote on content you have on these sites.
These four points are a general guideline to follow for SEO. Search engine optimization experts and firms are a good outsourcing option in competitive markets, while the DIY attitude can yield great results for web site owners with smaller marketing budgets. If you're in the latter group, hopefully this helps get you started.
About the Author: John Metzler has held executive positions in the
search engine marketing industry since 2001. He is the Founder of FreshPromo, a
Canadian-based SEO firm
and updates his blog
regularly.
SEO
Optimizing Your Site for Both Google and Yahoo!
Search engine optimization techniques for Google and Yahoo are quite different. Many
websites rank well in one search engine but not the other. This is the direct
result of each search engine having its own unique ranking algorithm. For
example, the Google algorithm predominantly values the anchor text of in-bound
links. Yahoo places more emphasis on keyword density and meta tags.
The primary reason for the difference in ranking algorithms is that
Google owns the patent on Page Rank (PR), named after Google's founder Larry
Page. As a result of owning this patent, other search engines need to place
more emphasis on different optimization factors including website URL, keyword
density and so on.
What are the greatest differences in
search engine algorithms?
Google places a significant amount of
emphasis on inbound links to your website. The value of these inbound links are
measured based on their Google PR. The more links you receive from high Google
PR web pages, the better your search result placements will be for a given
keyword or search term.
Yahoo places emphasis on website URLs, meta
tags, and keyword density. These factors can be analyzed on any website with a
limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.
How you can optimize your website for both
Google and Yahoo!
The challenge all website owners face is
making the most of their optimization efforts. When thinking about search
engine optimization, you need to cover all the bases. To do so, pay particular
attention to the following guidelines.
Keyword Targeted URL. If your website URL doesn't contain your keywords,
consider purchasing a new one or creating a new page off of your root directory
(ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL
helps improve both your Yahoo and Google search results. Yahoo weighs the
website address as an important ranking factor. Google values a keyword rich
URL when third party websites place a link to your site using nothing but a web
address.
Keyword Density Between 6 - 8%. Although much has been written about the importance
of keyword density remaining between 2 - 3%, Yahoo looks for sites with keyword
densities as high as 8%. Don't be afraid to include your keywords throughout
your webpage content. Make sure however, that your keyword density is not more
than 8%.
Site Map. Publish a sitemap. This makes it easy for search engines to spider your
website and access all of your most important web pages. Site maps should be
accessible from your home page and kept up-to-date.
Optimizing for both Google and Yahoo can be challenging. Following basic seo principles
and working to develop incoming links can help you reach the top of the largest
search engines. Apply these techniques regularly to see the greatest results.
About the Author: Michael Fleischner is a marketing expert with
more than 12 years of Internet marketing experience. Learn how to improve search
engine rankings with his latest ebook, The Webmasters Book of Secrets at
http://www.webmastersbookofsecrets.com.
SEO
How to read your web stats
By Mitch Tarr
[Ed. note: Mitch Tarr is IMC's Vice-President of Marketing. When he's not busy helping Derek run the show, you can find him hanging out and offering advice in The Internet Entrepreneur Club, www.marketingtips.com/internetentrepreneurclub]
Do you know how to read your web stats? If not, now's the time to learn!
Today I'm going tell you how to analyze your website stats so you can get the full picture on how your visitors are using your site -- where they're coming from, what they're doing on your site, and what you can do to make sure your site is achieving its main objective: converting those visitors into SALES.
(Note: If you don't already have a web analytics program operating on your site, I suggest you get one right away. A great free program is Google Analytics. You can find out more about it here: http://www.google.com/analytics)
The most important thing for you to know is how many people are coming to your site -- and what they're doing there.
But discovering this information is trickier than you may think, even when you have a comprehensive stats package like Google Analytics. That's because there are a number of different stats you can look at -- and they all tell you different things.
(Note: I've put stars beside the numbers that are most important.)
Hits
I mention this one mostly so I can tell you to ignore it! Your "hits" count is the LEAST reliable statistic available. Hits occur any time someone downloads a file from the server hosting your website. But most web pages are made up of more than one file. A "hit" could be anything from a banner ad... a graphic... a digital photo... or the web page itself.
Some of your web pages might register as two hits. Some might count as twenty! That's why we don't recommend you track your hits. They simply aren't a good way to measure how many people are coming to your site.
Page Views
Page views give you a better idea of the level of activity on your site. They show you how many of your web pages are being viewed by your visitors.
However, to make this kind of information meaningful, you have to think of it in terms of relative numbers instead of absolutes. Discovering your site received 20,000 page views in a week doesn't tell you a whole lot.
But knowing your site had 4.29 page views per visitor during that week tells you a lot more. You now know that your visitors clicked to four different pages on your site (on average). This gives you an idea of how "sticky" your site is.
If your site has a long salesletter on it, you don't want your site to have a high page-view-per-visitor count. That's because you want to keep your visitors glued to your salesletter, not meandering from page to page all over your site.
** Unique visitors, or visits
This stat is most likely to equal a real person on your site. But even it doesn't tell you exactly how many people are coming to your site.
For example, let's say a bunch of your visitors are using the same computer in a library or online cafe. Because they're all coming from the same IP address, all those visitors will be counted as one person. Still, it's as accurate a count as you're going to get.
New visitors
These are visitors who have never come to your site before. Or have they?
It's possible the same people are coming to your site from different IP addresses, and therefore being counted as "new." Maybe they're using a different computer, or using IP "masking" software that shows them coming from a rotating number of different IP addresses.
** Returning visitors
This is a good number to keep your eye on. It tells you what percentage of your visitors have been to your site before. If they're coming back, it's a good sign that they like what they're finding on your site. So generally speaking, the higher the percentage of returning visitors, the "stickier" your site is.
Average time on site
This shows you how long your visitors tend to stay on your site. If the average time is less than a minute, then clearly your visitors aren't finding what they're looking for on your site. If they stick around for five or more minutes, however, they're obviously finding something to interest them.
** Percentage of opt-ins per visit
This number tells you how many of your visitors are signing up for your opt-in offer. It's one of the most important numbers for you to track. Obviously, you want to keep tweaking your opt-in offer so you get as high a percentage of opt-ins possible!
How do you tweak your opt-in offer? Here are some ideas: Try putting it in different places on your site. Tweak the wording of your offer to see if that makes a difference. You may even want to experiment with entirely different opt-in offers, until you find the one that holds the most appeal for your visitors.
**Percentage of sales per visit
When it come to stats, this one is KING. It tells you what percentage of your visitors are actually buying from you. If you only track one number, this is the one to watch. Clearly you want to do whatever you can to make that number go up!
**Referring sites
These numbers show you where your traffic is coming from. This information is essential for your traffic generation strategies.
Focus on the traffic sources that are giving you the highest visitor/sales conversion rates. Are they search engines? Affiliates? Article directories?
Spend more time getting MORE traffic coming from those places -- and your sales are guaranteed to go up!
For example, take a look at your search engine reports. If you're getting lots of traffic from Google, but it's not converting -- and you're getting just a small amount of traffic from Yahoo, but it is converting really well -- then that's a sign you should be putting some effort into getting more traffic coming to your site from Yahoo.
**Top keywords
Most stats analysis packages will tell you which keywords are generating the highest-converting traffic for you.
Be sure to doublecheck them with a keyword research tool like Wordtracker (www.wordtracker.com). You'll want to make sure lots of people are actually doing searches on those keywords. You don't want to waste your time optimizing your site for keywords no one is searching on!
So those are the main numbers your stats package will give you. Depending on your package, you may get access to a lot more information than what I've described here. But if you're just starting out and need to know the basics about your site, this should give you a good start.
Happy number crunching!
SEO
Notable Changes In SEO Industry
From WebProNews
Search marketing is growing with leaps and bounds. This growth is resulting in a whole new array of topics for the SES conferences. In an interview with Webpronews at the SES conference in New York, Rebecca Lieb and Elizabeth Osmeloski, both of Search Engine Watch, spoke with us about these notable changes.
The ethics of SEO has recently raised a lot of discussion. Is it ethical for an SEO consultant to do SEO for a company, and then turn around and do it again for a competitor to that company? According to Lieb and Osmeloski, the ethical question is dependent upon whether or not the other company is a direct competitor. For instance, a consulting company could perform SEO for a company that sells dress shoes, but it could also do SEO for a tennis shoe company. Both companies are shoe companies, but they have an entirely different target market. On the other hand, if the companies are direct competitors, they still could use SEO to their advantage. The SEO consultant can advise them to use key words that are different from the other companies’ key words. In this case, the clients will be saving, because it would not benefit either company if the searches for both were bringing up the same items. The experience SEO consultants have, works as an advantage for competing companies. This topic is actually a problem that has been around for quite some time in advertising and marketing realms. Search marketing consultants try to find a happy medium for both clients based upon their own personal ethics.
A trend that seems to be increasing in the SEO world is the severe lack of people. There are hardly any training programs for SEO since colleges and universities are not offering programs at this time. This lack of qualified people is another problem that has been around for a while in search and interactive marketing. Large companies are beginning to offer training programs to open the door for people to learn about the industry, and maybe help to solve this problem. According to Osmeloski, statistics show people are only staying with companies for 11 months before moving on to bigger and better opportunities.
Another change that has popped up in recent years is the tremendous increase of women into the SEO industry. Women are very dominant in marketing and advertising, and now they are branching out into search as well. Search is complicated. According to Lieb, in the past, SEO has been associated with “technology and geeks.” But a new light has been shed on the industry with the incoming of women to SEO. Because women are known for being good communicators, maybe they have helped the audience gain a better understanding of SEO. It is an exciting time for the SEO right now. The search marketing industry is developing in areas once thought to be unattainable, but these areas are now within reach. Although SEO is facing some issues, the problems are simply reflections of growth.
By the WebProNews team.
Search Engine Optimisation
Ten Terrific Tips for On Page Optimisation
When developing a search engine optimisation (SEO) strategy there are two main factors to consider;
'On page optimisation' and 'off page optimisation'.
We will focus on on page optimisation for this tutorial. The term on page optimisation covers the SEO strategies that are utilised within your specific web page, in your HTML code. Whilst your on page optimisation will not skyrocket your web page into the top of the Google search results, if you have comprehensively covered your off page and on page optimisation you shouldn't have too much trouble getting a good Google ranking. However, it is actually possible to get yourself into the Google results with no off page optimisation if your on page optimisation is done correctly and the keywords you have optimised for are not extremely popular, ie; 'pizza shop Newcastle' instead of 'pizza'. Ok here goes:
1. First and foremost, make sure you are going to optimise your web page for the most appropriate keywords, there is a very handy search term suggestion tool located at: http://inventory.overture.com/d/searchinventory/suggestion/.
It is important to choose your keywords wisely, especially keeping in mind how often those specific keywords are searched for, as it will be much easier and beneficial to get your site as a number one search result for a phrase that is searched for 5,000 times a week, and almost impossible to get your page in the first few search result pages for a term that is searched for 500,000 times a week. It is important to note that approximately 90% of web users do not navigate past the first page of Google's search results.
2. Secondly, ensure your keywords appear once (more than once is not necessary) in your meta tags in your HTML code. For example, if the only keywords you are optimising for are 'pizza shop
<meta name='description' content='Harry's Pizzas is a pizza shop located in
<meta name='keywords' content='Harry's Pizzas pizza shop
3. Thirdly, ensure your keywords appear in your title tag of your web page, ie; <title>Harry's Pizza's - Pizza Shop Newcastle</title>
4. Fourth, ensure your keywords appear in a heading <h1> tag in the specific page. ie; <h1>Pizza Shop Newcastle</h1>. It is more beneficial if this is your only <h1> tag on the page, and it occurs only once.
5. Another factor that affects your on page optimisation is if your keywords appear within bolded or italicized text. It is important not to go overboard with this by having your keywords bolded or italicized everywhere throughout your page because Google will consider this a 'black hat' method of on page optimisation and may result in banning your site from their index. But if it occurs once, or maybe twice, it will increase your on page optimisation and Google will not frown upon this. Example: Pizza Shop
6. It is important to have your keywords occur at least once within the content text on your website, within paragraph < p > tags. And is more beneficial to ensure this occurs closest to the top of your web page, and at the bottom.
7. It also helps to put your keywords within the alt tags of the images that are embedded in your HTML file. A good example would be if you have a logo that occurs at the top of the document, put the keywords in the alt text. Ie; <img src='imgs/logo.jpg' alt='Logo Harry's Pizzas - Pizza Shop Newcastle' />
8. If you have any links within your web site that link back to the page you are optimising, or any external links that link towards your web site it is very important to contain your keywords within the anchor text and the title text. Example: Harry's Pizzas - Pizza Shop
9. Other factors that improve your on page optimisation include having your keywords contained within your domain name and file name of the specific page. For example the following fictional url would help: http://www.harryspizzashopnewcastle.com.au/pizzashopnewcastle.html. However this is not 100% necessary.
10. This point is probably the most important point you should consider when optimising your page- stay away from 'black hat' on page optimisation methods. They may increase your on page optimisation temporarily but Google frowns upon this and could ban you from their index. So if you go over board with keywords that do not relate to the content of the page, have your keywords occurring more than 3 or 4 times in <h1> tags and < b > tags all over your site and repeat your keywords unnecessarily throughout the content text of your web site, you risk having your site banned from the Google index. Google really does keep a close eye on this so be careful.
And that's it for today. I hope you have found the Ten Terrific Tips For On Page Optimisation useful. If you have any suggestions, or queries, do not hesitate to email me at justin@nfxwebdesign.com.au.
About the Author: This article was written by Justin Daniel, who currently works at NFX Web Design, a small web design business located in
Search Engine Optimization
Increase PageRank Fast with Quality Backlinks
The PageRank of a website is determined largely by the importance, or popularity, of the site based on the PageRank of the sites linking back to it. You must take advantage of quality backlinks to increase the PageRank of your site.
What are backlinks?
Plain and simple, backlinks are links that point back to your site. They are links you have exchanged with or received from other sites, as well as links placed strategically by you in forum posts, blog posts and comments, and the resource box of submitted articles. The submission of your site to website directories also provides backlinks that are highly favored by search engines.
Ideally these links, especially those placed in your forum signature and resource box of published articles (see my related article "Your Signature - An Internet Marketing Goldmine"), will contain keywords in the text of the link to create "anchor text." For example, "Online source for anniversary gifts" instead of "Click here for online anniversary gifts". Placing keywords in the text of the link anchors your keyword(s) to your url rather than anchoring "Click here" to your url. Not only do you have a backlink to your site, you have created a link of higher quality that includes the keywords you are targeting in your overall marketing campaign.
Why do I need backlinks?
The number of quality backlinks linking to a site is one of the main criteria used by Google and other search engines to rank and place websites. This statement, written by David Austin in a Feature Column of the Monthly Essays on Mathematical Topics, sums it up: "The fundamental idea put forth by PageRank's creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance."
With this all-powerful statement from the creators of Google, the importance should be clear: you need backlinks to attract the robots that determine the importance of your website. The value of your page, your website, in the eyes of Google's robot lies in the number and quality of the links that it finds from other sites to yours. As the number of other popular, high-ranking sites find your site worth linking to grows, your popularity goes up along with your position in the search results.
In other words, quality backlinks are needed to entice search engines to stand up and take notice.
Backlinks are also helpful in leading visitors to your site. In this regard, backlinks are much like bread crumbs left by Hansel and Gretel to find their way back home. When your site is new, the robot will not place your site at the top of the results list immediately no matter how much time and effort went into the design and SEO of your site. Links from other sites that searchers are likely to find could lead them to your site if they look through the links page to find related products that might be available on your site.
In addition, links placed in posts to forums and blogs and the resource box of published articles have the potential of being seen and followed by thousands of visitors every day. If the forums, blogs, and article directories have high page ranks, you have more than just a link for visitors to follow, you have a quality link that will serve to increase your page rank as well as your traffic.
What are quality backlinks?
Quality backlinks are links from websites that have a higher page rank than your site, links from websites that have content or purpose related to your site (also known as relevance), links that include anchored text, and links that are built naturally over time, not a sudden increase in links just for the sake of having a high number of links.
Google has made it very clear that the importance of a site in the eyes of Googlebot is greatly influenced by the number and importance of the pages linking to it. In order to increase your PageRank, your website's importance in the eyes of search engines, seek out links from higher-ranking sites that have related content, include anchored text in your signature for forum and blog posts as well as your resource box in articles, and let links build naturally over time. These practices will be a valuable part of your overall marketing strategy.
About the Author: Claudia Pate is the owner of The Anniversary Shop, traditional and modern anniversary gifts, and Common Sense Ebiz, guide to online business opportunities. Learn more about article writing to increase your PageRank with quality backlinks.
Search Engine Optimization
Top 10 SEO Mistakes and What to Do to Correct It
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia)
This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them.
1. Non-Relevant Linkage.
External links to your site play a large part in most of the major search engine algorithms and can be considered an endorsement of your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building is as much a science as it is an art, one we take very seriously.
2. Untargeted Keywords.
The people who use search engines are 'normal' people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content.
This looks good on a web page, but to search engine crawlers it means little. Search engines are looking for content, keywords, and relevancy to the search terms. By all means have some graphics, but don't forget the meat. This doesn't mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same.
What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions.
In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results. (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags.
Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of 'Black Hat' techniques.
Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results.
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants.
Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
10. Decide to do optimization in-house.
Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn't justify their time invested. We've yet to meet a good SEO who doesn't have virtual real estate bringing in a nice chunk of cash.
About the Author: Anthony Yap is the resident SEO expert for a SEO company, http://www.SearchMarketingROI.com. Services offered include keyword research, SEO, local internet marketing, web copywriting, reputation management and link building. Custom internet marketing programs available.